Power Ups For Your Life

Social . Mobile . Global

Super Effective

Super Effective is a new technology venture in Beijing, China focused on creating innovative mobile products for China and the world. We endeavor to build software that supports authentic human expression and helps people live better lives.


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The Team

Daniel J, CEO

Daniel is the Founder of Super Effective. American born, European raised and Asia experienced, Daniel is passionate about building global products.

Jing Y, Architect

Jing is always pushing the limits of system performance. Obsessed with large-scale systems, he built the entire backend for one of China's most popular online games (QQ抢车位 - 340MM Users). He enjoys building Android apps in his spare time - just for the fun of it!

Larry Z, Engineer

Larry rapidly picks up and leverages new technology like it's child's-play. You'll find his past work in use by some of China's largest airlines and banks. Other than pumping out high-quality code, Larry enjoys playing video games, break-dancing and pretending not to be picky about food.

Neil W, Designer

Neil is obsessed with HCI and UX Design. Besides leading mobile design (prev. for global brands such as Vodafone and Blackberry), Neil also enjoys designing t-shirts and other company schwag. Although he seems like a nice guy at first, he loves nothing more than making jokes at your expense once he gets to know you.

Lan L, Admin

Lan manages the office and keeps us all working at our best. With deep experience supporting high-maintenance foreign executives, we'll probably never know know everything she is capable of. Lan likes muay thai, healthy foods, and teasing Larry.

Pavel L, Engineer

Pavel has developed websites for world-class brands like Kaiser Permanente, HaigClub, DFS and others. Since changing his focus to mobile development, he has single-handedly developed a number of successful consumer apps that continue to attract tens of thousand unique user’s everyday with no marketing.

Albert L, Operations

Albert brings a wealth of experience in accounting and operations. He has previously worked for two start-up firms as a financial controller and understands the in’s and out’s of the IFRS and China’s business policies. It's a good thing too, because that stuff is ridiculously confusing....

Super Effective Access

Beijing, China

+86 010 6521 0692